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Lodestone Marketing is an integrating marketing service, keeping a seamless transition from offline marketing and the online marketing message. Our consultation will help us determine what goals to reach and what best practices to use to reach your target audience.
Marketing Consulting | Internet Services
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Consultation:
What is Online Marketing?
Online Marketing allows you to promote your products and services online at a lower cost than traditional advertising such as yellow pages. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services.
Why Do You Need Online Marketing?
- Most customers go to the Internet first to find what they need before they call or visit a store. "Out of all local business searches, 86% follow up their search with a phone call or a visit to the store. Of those, 61% end up making a purchase."*
- Effective use of Online Marketing can help your company show up on search engines like Google®, Yahoo!® and MSN® when a potential customer is searching for your products and services.
- Remember, a potential customer may not know your business name or Web site address. Instead, they will type keywords into search engines to find the products they want.
Online Marketing can help you stand out from your competition with specific activities such as:
- Local Search Visibility will get your business listed in the local online directories such as Google® Maps and YellowPages.com™ where customers looking for products and services in your area will be able to find you.
- Search Engine Optimization (SEO) is a process of making enhancements to your Web site to influence its rankings in search engines. It takes time and know-how. We can help.
- Search Engine Marketing (SEM) sometimes called Pay Per Click advertising, works with a predefined budget to target qualified leads to your business and actively monitor the results. This can be a quick way to generate more leads with results in approximately 2 weeks.
- Online Media Marketing promotes your business using Press Releases and E-Mail marketing campaigns.
Top Articles:
Online Marketing Blog
An open discussion of techniques, tips, and best practices to keep your web site current and connected.
Email Marketing
Although in recent years the thought of unwarranted spam has dampened the excitement of email marketing, you shouldn't shelve the idea. There are a myriad of ways to approach a properly developed marketing campaign and avoid the pitfall of sam-nation...
Recent Clients:
The Fuel Man
The Fuel Man needed a new look, more expansive web site and greater share of the online commerce. Lodestone Marketing has put this alternative fuel site in overdrive.
Certified Arborist
Russell Hodge wanted to expand his consulting role and use the marketing of his prestigious certification to create a niche in his field.
Visit the site
Pathway Transportation
Venturing into the internet arena for the first time, Pathway looked to Lodestone to create a simple platform to grow their online presence.
Visit their site
US Equity Solutions
With the recent turmoil in the housing industry, this home appraisers had a vision that he hopes will help stabilize the industry. They turned to Lodestone to accomplish this.
Visit their site.